Krystal is very kissable in new Etude CF

Krystal is lovely and kissable in the newest 'Etude' CF for its new product Color in Liquid lipstick. Wearing different shades...
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SHINee, Sulli, and Krystal are enchanting in Etude's digital musical 'Magic Any Cushion'

Etude release the full story of their Digital Musical 'Magic Any Cushion' featuring their models SHINee and f(x)'s Sulli and...
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Sulli and Krystal grace Etude's instagram account

Etude opens its official instagram account uploading photos of their latest models f(x) Sulli and Krystal. Check the exclusive photos...
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Sulli and Krystal glamour up for CECI China

f(x) members Sulli and Krystal are promoting Etude House for their recent pictorial for CECI China. The two beauties who are muses fo...
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SHINee and f(x)’s Sulli release funny CF for ‘Etude House’

Endorsing cosmetics in a more interesting way, SHINee and f(x)’s Sulli have released a funny advertisement for the famous cosmetics brand...
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Krystal and Sulli are the new faces of Etude!

Etude reveals its new endorsers. F(x) members Krystal and Sulli will be joining SHINee as the new faces of cosmetic brand 'Etude&quo...
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Etude's Lee Hyosup, "Dara is the best than Song Hye Kyo"?

Someone asked if Dara's still Etude endorser which replied by Lee Hyosup, "Dara is forever muse etude. and the best of best mod...
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Etude House Wins Three Awards In “Web Awards Korea”

On the 10th, Amore Pacific, the operator of global make-up brand, Etude House, announced that they have won Excellence awards in three...
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Etude releases SHINee and Sandara’s BTS video for upcoming CF

Following the successful ‘Pink Play Concert’, Korean make-up brand Etude House is preparing more surprises with the brand’s endorsement mod...
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Etude’s ‘Pink Play Concert’ to be streamed live on YouTube

Korean make-up brand, Etude House, will be hosting another round of ‘Pink Play Concert’. Giving chance to overseas fans, the concert will b...
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[NEWS] Etude Has Highest Growth Rate In The Philippines Market Among Korean Cosmetics Brand!

The   Hallyu wave   craze has been spreading into the international market, making people all over the world interested in   K-Food   and  ...
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[PICTURE] Poster released for Dara and SHINee's Etude Pink Play Concert 3

The concert would be held at the Olympic Hall (where YG Family con was held last year), and would also feature INFINITE, Busker Busker, and ...
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[VIDEO] Dara and Minho’s Winning Interview for Coool Skin Mixed Double Table Tennis!

 The champion in mixed double table tennis of Etude Coool skin world championship came up! Min-ho, SHINee, and Sandara won the last gold ...
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[VIDEO] Dara & SHINee’s ‘COOOL Skin World Championships’ Day 3

After its unique ‘ Kiss Note ’ story, cosmetic brand Etude House has returned with another CF series. This time, Etude released the ‘COOOL ...
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[VIDEO] Channel V Taiwan’s JK Interview with Etude Girl Dara!

This is where the Dara-speaking-in-Chinese video was from.  It’s Dara’s first time being interviewed by Taiwanese media. VJ Ken looked so ...
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[VIDEO] Etude releases ‘COOOL Skin World Championships’ feat. 2NE1’s Dara & SHINee

Following its unique ‘ Kiss Note ’ story, cosmetic brand Etude House has returned with another CF series. This time, Etude released the ‘CO...
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[INFO] ETUDE Korea: "2nd Cut of the Cool Skin World Championship"

ETUDE Korea trhough th3eir official Facebook account updated information about Dara and SHINee's Cool Skin World Championship. [PearlS...
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[Video] Sandara and SHINee's "Kiss Note" making

2NE1 's Sandara Park and SHINee members have been selected to be the new endorsement model for cosmetic brand Etude House . Etude rec...
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[News] Cosmetics Model Rival “Innisfree Yoona VS Etude House Sandara Park” Who Is The Winner?

15 seconds is too short a time for a product to make an impact in the minds of a consumer, thus leaving an impression is not an easy task....
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