Seoul!



Seoul, existing since 30 000 B.C is the heart of the Korean Peninsula. Strategic point during a long time and particularly the Three Kingdoms Period, it had different names like Hanyang or Gyeongseong, before to be Seoul. Nowadays, the city is a symbol of architecture and modernity gathering a population of students, businessmen, powerful societies and generating a dynamic economy. Mixing the luxury brands with creative museums, the megacity is also bursting with heritage and history. However, if foreigner people know Seoul, it's mostly thanks to the Hallyu Wave or most commonly said the Soft Power. Dramas, K-Pop, idols and aegyo... The cult of beauty developed by the star system and rooted in the society fascinates. The "always perfect", the "always the best" are some disciplines instilled into the kids' heads since their first childhood's years. Intriguing Seoul but magic Seoul also hides some authentic korean areas where the not so hallyu but so frankly authentic old generation of Koreans can be met. An ahjhussi proudly selling his fish from Busan, an ahjumma cooking topokki... Walking from Gangnam until Sinchon can make you feel like if you have completely changed of city.

This is the charm of this city, complex and hyperactive. Walking into the past surrounded by the present that is already chasing the future. Sleeping in the most awake district where people never take a rest. Living in the permanent changing of the streets. Because Seoul is a Korean city. A Korean capital, passionate that never stops to breath. Seoul is the reflection of the people it belongs to.

Lee Shin-yon
IG: @leeshinyon