IU captures fans with her sweetness in new photos for Chinese cosmetic brand 'QDSUH'

"QDSUH" cosmetic brand just unveiled some behind the scene photos of IU on its Weibo.

IU was seen in a pink dress and she was riding a bike while showing her bright smile. Her hair was untied and she also had a pink headband on it which emphasized on her cute and innocent charm. The overall concept makes her look like a main character who steps out from a comic.

IU was recently chosen as the new model for "QDSUH" Previously Chinese star YangMi also endorsed for the brand.