G-Dragon models for J.Estina as its global icon

Big Bang's G-Dragon was chosen as the new model for J.Estina's men's jewelry line UOMO.

Preview photos of him have been released to the public, showing the fierce idol wearing smokey make up, displaying flashing set of men's ring while giving off an intense look.

He is also the global model for J.Estina's 2014's handbags. Because of his unique sense of identity and suitable to be the global fashion icon.