Girls’ Generation’s Taeyeon and EXO become the new face of ‘Nature Republic’


SM Entertainment labelmates, Girls’ Generation’s Taeyeon and idol group EXO, have been chosen as the new endorsement models for cosmetic brand ‘Nature Republic’.

A representative of Nature Republic announced that the brand signed a 2-year endorsement deal with the K-pop idols. They chose Taeyeon for her pure and lovely image, which fits with the brand’s concept and image. EXO is widely known across China and Asia and has healthy and sophisticated image, making them a good candidate as well.

Nature Republic has 12 overseas branches around the world and they are aiming to lead the beauty trend and spread Korean beauty with the help of Taeyeon and EXO’s popularity.