Jang Dong Gun becomes new face of ‘Cuchen’

Having captivated the audience with his role on ‘A Gentleman’s Dignity’, actor Jang Dong Gun will be bringing the romance to the kitchen.

Jang Dong Gun will replace Lee Hyori as the new face and spokesmodel for the kitchen wear and appliance brand Cuchen. A teaser for the new ads have already been released in which the actor can be seen in a kitchen apron and cooking something up in the kitchen.

The rice cooker company said that Jang’s recent feat in captivating females of all ages through the drama ‘A Gentleman’s Dignity’ led them to recruit him. “Jang Dong-gun’s elitist image will work perfectly to promote Cuchen’s premium line of rice cookers,” said a spokesperson from the company.

Source: JoongAng Daily