[News] Analysis of the first episode of “Naughty Kiss”

Analysis of the first episode “Naughty Kiss”

To MBC drama Playful Kiss that stars hanryu star Kim Hyun Joong, it is a very sad first-step out with recorded ratings of 3.5% on its first episode.

If to compare the point that Boys over Flowers who also seemingly went through a similar path with its Episode 1 ratings recorded as 13.7% back then, it doesn’t seem to be a disastrous result that way.

So is there no way out for it? Of course there is.
First of all, this drama is targeting towards a particular age level, and that is the 10s generation teenagers who loves innocent mangas, in addition, towards female audiences who enjoy watching works starring people like Kim Hyun Joong. Anyway, it is mainly because this drama was spun from the original hit manga with the same name that sold about 27 million copies in just Japan alone. Previously there was Lee Minho who was in charge of the ‘Flower boy fever’ with Boys over Flowers, so just as so, for Playful Kiss, there is the outstanding ‘flower boy content’ Kim Hyun Joong holding the air, too. Just focus on him and it will suffice.

However for the first episode, in order to see Kim Hyun Joong, we had to stay agile for an hour. Consisting of his lines, there was only approximately 30 minutes of air time for him. Rather, newbie Jung Somin’s left-right-dashing had more focus. But to the 10s generation and to the female audiences, it isn’t Jung Somin’s left-right-dashing stories that they want to see or stay tuned onto the channel for.

That’s why if the original manga had done so in that way too, we would have nothing to say. Even if so, if there is a need to lead the drama ratings, attention should be paid most to the protagonists. So what if you already know that? If you do recognize that and that you do edit the scripts, then attention should be paid to Kim Hyun Joong the most. In simplest terms, there is a problem with the scripts.

Not just that, there is a problem with the production team’s skills.
The important person who can make pivotal decisions in cases like shifting of manga contents into drama contents is the director. The person’s wild imagination and character analyses could determine the success and failure of a drama. Playful Kiss cheerfully illustrates the story of how Oh Hani’s right-left-dashing story landed her in Baek seung Jo’s home and thus unfolds a series of interesting incidents and accidents. However, that is rather unrealistic and many unrealistic traits have been used in the drama.

In somewhere of the middle of the drama, though we can understand the usage of computer graphics here and there, for scenes like ballets and musicals that appeared itself out of nowhere, there is a large difference for illustration of reality which is the required mainstream these days. Of course, though it is not like we don’t understand the status of the producing company for ‘Boys over Flowers’ and ‘Goong’ who has been showing much interest towards audiences, if we look at the situation now, it is certainly a must to possess flexible directing techniques.

In particular, though it does illustrate a situation, it isn’t like a drama, and not even techniques in a manga-like manner, but instead somewhere in a position in the middle. We see that Jung Somin and Lee Taesung (Bong Jungu) could portray the manga character as it was, but in comparison, Baek Seung Jo seems to be like a character that is not this and not that.

With KBS 2TV ‘Baker King kim tak goo’ at ratings of 44% and SBS ‘My girlfriend is Gumiho’, MBC has to pay some responsibility to its ‘brash composition’. Even if a quick story development and actors of standard were to be lined up, in situations like that, this drama that would be able to surprisingly raise the profits raked in for it, who shall be responsible when it gets driven into the death land then.

A related personnel said, “We thought it would be possible to receive good feedback if we were to compose this drama in a manner that teenagers could enjoy in this vacation season. Movie ‘Death bell 2′ is such an example. We made good use of the markets in the right season. However, Playful kiss is the complete opposite. Despite having good contents, MBC faces embarrassment with its ‘abrash’. We have the need to compose reasonable composition for those who gave all their might in producing the drama contents”.

Despite so, there is still lots of possibility for it. There are alot of contents created that reflects both joy and grief worthy as shown in its first episode ratings. Kim Hyun Joong’s character, the 10s generation of fans who yell to you to catch it live, should the female audiences pay all their attention on this drama once more, its ratings might be able to be revived as we await that.

Let’s just anticipate the power of Group Eight AND, Kim hyun Joong.



MBC new Wed-Thurs drama Playful Kiss who recorded its first episode ratings with 3.5% (according to AGB Nilson Media Researches) faced a huge humiliation. So what is the reason to why Playful Kiss who stars Kim Hyun Joong faces such an utter defeat?

The first and foremost biggest problem would be that the drama lost the fun of the original manga. The first episode of Playful Kiss which was spun from a popular same name titled manga filled itself with many fantasy-like traits. Many imagination scenes in dreams decorated itself just like an animation film, while the audio effects also very much gave off the feeling like in a manga. However, with these much changes that differs from the original manga, it has instead made the manga fans sad. ‘How will the leads in manga turn out to be portrayed in the brown box (tv)?’ showing their curiosity, but after viewing, fans who were anticipating the perfect synchronization as the original manga turned out very disappointed, which was probably why they switched channels.

Acting skills could not be evaded as well. As compared to the previous work, though Kim Hyun Joong’s pronunciation and facial expressions did improve alot better, there are still many problems as usual. The role he takes on – Baek Seung Jo is supposed to be a tough and arrogant guy and he was supposed to be leading on the drama atmosphere in its initial. However, to Kim Hyun Joong, it still seems much difficulty to perfectly shed his soft image from his previous work KBS 2TV ‘Boys over Flowers’. After the Episode 1 broadcast, comments left on noticeboard could be seen, “Sad about his acting”, “I haven’t been seeing huge interest in the new works that Boys over Flowers casts members had took on after BoF one after another. Is the ‘BoF curse’ continuing itself?” etc, comments surfacing one after another.

But yet of course, to determine the failure of Playful Kiss solely based on its first episode is not possible. Personnel highlighted, “Because Seung-jo isn’t a character who is of many words in the initial of the drama so it’s not sufficient enough. Until when the drama develops more fully, only then will you be able to see a more natural acting of his”. Also, “We will take into consideration the advices from audiences and will show it in the drama”. With that said, it would be best for us to continue anticipating Playful Kiss.



The Foremost of the future

Start of a home-mate romance on 2nd Sept

MBC tv Wed-Thurs drama ‘Playful Kiss’ who aired its first episode on 1st September night, casts members Kim Hyun Joong, Jung So Min, Lee Tae Sung and other casts as well as producers and crew members gathered at the shooting set location pausing their shooting halfway so as to watch Episode 1 together.

Kim Hyun Joong who was awaiting for the 1st episode’s broadcast expressed, “The feeling of awaiting the broadcast really makes my heart beat. Thanks to everyone’s concern and affection that this drama finally managed to air itself”, thus not forgetting his gratitude towards audiences.

After watching Episode 1, Jung Somin said, “If Episode 1 is said to be the warm-up stage to bring out the gist and crux of Playful Kiss, then beginning from Episode 2 onwards, the story will start to develop fully. Hani will start her nature of sticking onto Seungjo and will not remove herself beginning there”, revealing her resolution.

On the other hand, iMBC personnel who is in charge of Playful Kiss’ official homepage also revealed something, “For now, the number of visitors to our homepage for Playful Kiss is facing the sharpest growth amidst all our programmes homepages. And in particular, visitors from Japan, China, Malaysia, South America etc takes the steepest rise”.

CINE 21 who is in charge of online downloads also told that “number of DAILY downloads is more than the total average of IRIS back then”, “indeed online responses is very feverish”.

On the other hand, Playful Kiss which will air its 2nd episode on 2nd September will talk about Baek Seung Jo and Oh Ha Ni’s start of a soft, sweet home-mate romance.

Hani who begins to live with Seungjo under the same roof and even eat with him on the same dinner table finds it unbelievable because it is just like a dream.

Episode 2 will air on 2nd September at 9.55pm.



Kim Hyun Joong and Jung Somin’s expression acting was the highlight of it all.

On 2nd September at 9.55pm, MBC Playful Kiss which aired its 2nd episode managed to deliver its feeling into the hearts of audiences with their facial expressions.

Because the original was a manga, overly exaggerated action scenes have to be added on to give some ‘flavor’. However if you are to understand it as a work that will stick as sincerely as possible to the original version, only then you would find its fun having been doubled.

Kim Hyun Joong’s role in the drama as Baek Seung Jo is arrogant and tough and is also man of fewer words, as he consistently poprtrayed it as.

While on the other hand, Oh Hani is bright and cheerful, talkative, and is mostly overly exaggerated yet the best. Her facial expressions delivered seem to be able to aptly portray joy, anger, sorrow, pleasure, which will instantly make you confused if you are reading from a manga.

Because its original was a manga, fantasy and parodies appeared here and there in drama.

-next two paragraphs ommitted, summarized some scenes in Episode 2-

After the broadcast, netizens left comments on the board like, “Until now I still can’t find myself melting for this drama nor if the actors have seriously dwelved into the drama or not”, expressing their sadness. While some others, “Because the original was a manga, it seems like the acting of the casts have managed to stick sincerely to the original. Though there are some pitiable parts if you compare to Taiwan and Japanese version, they have did well nonetheless”, showing praises.

The one that attracted about attention is the role of Annyong Bada. Interchanging between scene A and scene B, Annyong Bada’s performed music managed to interchange it appropriately. They are an indie band who has achieved recognition through ‘Im Legend’.

Sources: gwangnam.co.kr , news.mk.co.kr , sports.chosun.com , asiae.co.kr
Credit: As follow + Translated by Ode@blogspot