▪ As a global digital campaign designed to emphasize dynamic and lively images of Seoul, Run@Seoul Week was designed to spread emotions and stories about Seoul to the world.
▪ Five runners received real-time missions from hundreds of thousands of global citizens and accomplished them at approximately 120 locations in Seoul, and the video was broadcasted live to the world.
▪ With activities of runners covering the theme of history, daily lives and trends of Seoul, and attractions of Seoul were disseminated worldwide, and opportunities for indirect and direct trips to various sites of Seoul were also provided.
(Nov. 25, 2014, Seoul) On Nov. 24, the city of Seoul announced successful completion of ‘Run@Seoul Week’, a global brand campaign for global citizens’ real-time tour of various attractions in Seoul through the online channel.
For five days from Nov. 19 to 23, a total of 400,000 global citizens visited the official website of Run@Seoul Week (http://www.runseou.kr) and they gave around 120,000 real-time missions to foreign runners, and all of the participants of the event were able to experience every nook and cranny of Seoul.
In particular, 5 runners from the USA, China, Japan and Singapore were chosen at an acceptance rate of 0.07% (1:1,400). They communicated with global citizens around the world in real-time and visited about 120 locations such as tourist attractions and famous restaurants in Seoul to accomplish missions with citizens of Seoul while broadcasting the city of Seoul to the world.
The final winner of Run@Seoul Week was Aaron Trimble from the USA, who perfectly completed about 30 missions during his five-day trip and delivered fabulous live streaming videos of his activities at his mission spots in Seoul.
Aaron Trimble stated, “It was amazing that people around the world could participate in the real-time activities for exploring Seoul through an open platform.” He then added, “I am very glad that I could rediscover various fascinate locations of Seoul by communicating with global citizens, and I am really happy that I could be the winner of Run@Seoul Week.”
The SNS award for the most active SNS user of Facebook, Twitter or Instagram was given to Syahmi Rashid from Singapore, and the award for the most photogenic runner who reflected the mission activities in video the best was given to Zhou Lin Jin of China. The award for the most popular runner was given to Xie Yi from China, and the award for the kindest runner was given to Kento Okazaki from Japan.
Tae-woong Kang, who planned the project as a general director of tourism in Seoul, said, “I hope Run@Seoul Week campaign provided opportunities for global citizens as well as foreign runners to not only explore famous tourist attractions in Seoul but also experience diverse daily lives of citizens of Seoul, the leaders of global culture and trends.” He added, “We plan to consistently implement campaigns for global citizens to communicate with one another and promote Seoul as a global tourist city full of fascinating aspects.”
The city of Seoul plans to make a short promotional video showing runners’ stay in Seoul and episodes of accomplishing missions in various sites around Seoul and spread the video through major video sites such as YouTube, Ustream, etc.