SM Entertainment to open SMTOWN Museum in Los Angeles
In order to promote Hallyu in the United States, SM Entertainment announced its plans to open the ‘SMTOWN Museum’ in Los Angeles.
The agency established a branch SM Entertainment USA to build a strong foundation, and purchased a building in the center of KoreaTown. This building will go through re-modeling soon and transform into a completely different place to become a Mecca of K-wave.
This new ‘SMTOWN Museum’ will be full of various cultural contents including, a Korean restaurant and a space of entertainment with holograms that will be related to the Korean wave and SM Entertainmet’s artists.