Crayon Pop signs partnership with Sony Music Entertainment Korea
Rookie group Crayon Pop, who swept up the music scene with viral hit “Bar Bar Bar”, are aiming to expand their career to global music market.
The group’s agency Chrome Entertainment signed a contract for album license and strategic partnership with international record company Sony Music Entertainment Korea for Crayon Pop’s domestic and overseas activities.
On August 13, Sony Music announced, “Sony Music Entertainment officials met with Crayon Pop during their visit to Korea and they were impressed by their different concept and creativity. The contract was signed with a belief that they would get good responds from overseas countries.”
CEO Hwang Hyun Chang of Chrome Entertainment stated, “We believe our collaboration with the global album label Sony Music is a great opportunity for Crayon Pop’s growth.”